Mappire

Overview

Mappire is Nemo's indoor mapping and spatial intelligence platform. For HACE, one of Egypt's largest hospitality exhibitions, it turned three packed halls into something visitors could search and navigate from a single QR scan, no app required.

The story

The brief started with a reference: a digital navigation experience the HACE team had seen at a Dubai expo. It helped visitors search and move through a large event without asking around, but it stayed flat and limited. Nemo took the idea further and built Mappire as a 3D, browser based mapping experience shaped around how people actually move through a venue.

The challenge

HACE spans three large halls inside EIEC, hundreds of exhibitors, and thousands of visitors moving through live sessions and shifting booth layouts. Before Mappire, finding a booth or a session meant signs, printed maps, staff directions, and memory. That breaks down at scale, and it was breaking down every year.

Our approach

The fastest path had to feel obvious. Mappire runs as a web based system a visitor reaches by scanning a QR code, so the exhibition map travels on their own phone, with no app to install and no dead ends between devices. We went past simple point to point direction and added real time positioning, so a visitor always knows where they are, not only where to go next.

Implementation

3D venue mapping, booth search by name and category, point to point navigation with live positioning, an agenda and speaker browser, and an admin analytics layer, all running on entrance devices, phones, and larger screens without rebuilding around expensive hardware. Backend rendering, caching, Nginx tuning, and cloud infrastructure carry the load so the visitor feels none of it, even during registration peaks.

Results

30,000 plus active users across the event. Three halls, 305 exhibiting brands, zero downtime. Visitors moved from confusion to search: find a booth, follow a route, browse the agenda, all from one place. HACE gained visibility of its own: what visitors searched, which booths drew attention, and when activity peaked.

“It is even better than the ones in Dubai expos. I have never seen a navigation experience this seamless.”

Seif K. Hegazy, CEO, HACE Expo