Kheelmasr
An Egyptian retail brand, built to scale across Africa and the Middle East.

Overview
Kheelmasr sells at scale, hundreds of models across a catalog that keeps growing, and outgrew its own borders faster than most retail brands its size.
The story
A business that moved fast from Egypt into Africa and the Middle East needed a store that could carry that range and that speed without slowing down at checkout.
The challenge
A hundreds strong catalog and rapid regional expansion put real pressure on a store that had to keep working while the business kept scaling underneath it.
Our approach
We built the store to carry the brand's actual scale and speed, not a stripped down version of it, on WordPress tuned for a catalog this size.
Implementation
A WordPress e-commerce build sized for hundreds of products and built to keep pace as the catalog and the regions kept expanding.
Results
A known name in its category in Egypt, now selling across the region.
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