Ham-tool.com

Overview

Ham-tool.com is a mega store for tools and workshop supplies, selling a huge catalog to buyers who shop in more than one language.

The story

A catalog this large brings its own complexity before a single sale happens: different sizes, weights, and shipping options across an entire country, multiplied by every product in the store.

The challenge

Shipping alone was a problem: products varied wildly in size, weight, and delivery options, and the store needed to serve customers in more than one language without duplicating the catalog by hand.

Our approach

We built a high performance WordPress store with a custom multilingual plugin, so translated pages stay SEO optimized and the admin can manage their own translations without a developer.

Implementation

Separate, SEO optimized pages generated per translation, plus shipping logic that handles the full range of product sizes, weights, and delivery options across the catalog.

Results

A fast, heavily customized store that carries a large catalog and sells across the country in more than one language.