HACE Website

Overview

HACE is one of Egypt's largest hospitality exhibitions, and its marketing site could not carry the size of the event behind it.

The story

A big brand with a big traffic problem: heavy pages, tangled navigation, and a site that struggled every year exactly when it mattered most, during registration.

The challenge

Performance was poor, navigation was tangled, and during registration peaks the site went down under the flood of users, year after year, right when first impressions and sign ups mattered most.

Our approach

We rebuilt the foundations first: navigation, routing, sitemap, and the full user journey, then the infrastructure underneath it.

Implementation

Caching and performance work tuned to keep the site fast and keep it standing when registration traffic spikes, on top of a rebuilt navigation and information architecture.

Results

A fast, reliable marketing site that holds up during events, and a repeat client relationship that led directly into the Mappire build for the same event.